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Actra Strike

By Op-Ed Editor | February 20, 2007

Any strike is tough for those actually engaged, but for everyone else this ACTRA strike gets more and more interesting.

The crucial point now is how much actors will get paid for Internet uses of their work. Lots of fighting over it, interventions by the Americans, last-minute hitches, and so on.

But the point is: they are fighting over HOW MUCH. It’s worth real money to everyone. It’s worth all the hardnosed negotiations.

RIP that old 1990s Lessig-Geist idea that everything digital must be priced at zero and somehow subsidized by revenue from other media. Digital is just another (vital) means of communication. It generates revenue; it has costs. Paying the rightsholders is one of them.

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